Leveraging the advanced machine learning capabilities of Google Analytics 4 can significantly enhance your decision-making process and accurately quantify impact. As of July 1, 2023, Universal Analytics properties will no longer process new data. This necessitates the adoption of Google Analytics 4 as your primary platform for analytics immediately to prevent data loss and potential decline in campaign performance. Here is a handy checklist to ensure you migrate successfully.

If you require help setting up your GA4 property, get in touch with our expert team at [email protected].

1. Setup and link Google Analytics 4 property

Time to completion: 30-60 min

• Retag if not on Google tag
• Setup Google Analytics 4 property
• Enable data collection
• Link corresponding Google Analytics 4 property to Universal Analytics property
• Link Google Analytics 4 to Google Ads
• Enable Google Signals (if eligible)

2. Core feature configuration

Time to completion: 1-2hrs

• Enable Ads Personalization
• Create or recreate audiences in Google Analytics 4 and import to Google Ads (if eligible)
• Create conversions in Google Analytics 4
• Import conversions to Google Ads as “secondary” conversions

3. Use Google Analytics 4 as primary Analytics platform*

Time to completion: 2 weeks*

• Replace Universal Analytics audiences in campaigns (if eligible)
• Understand discrepancies of Google Analytics 4 and Universal Analytics conversions in Google Ads
• Swap GA4 conversions to primary and UA conversions to secondary to bid on GA4 conversions
• Mitigate performance fluctuation