Full SEO Management Case Study - Saxton 4×4
In the digital epoch we live in, robust online presence holds paramount importance across all business sectors, and the automotive industry is no exception. This case study outlines the success story of Saxton 4×4, a leading UK 4×4 dealership, during a strategic two-year SEO management campaign that commenced in 2021.
Background
Despite the impressive standing in the car sales industry, Saxton 4×4 encountered external challenges in 2022 due to worldwide issues, such as chip shortages, which impacted negatively across the automotive sector. However, Saxton 4×4 not only sustained their sales targets, but also expanded its organic traffic from 2021 to 2022, despite the market being up and down. Recognising the need to further bolster online visibility and brace for future uncertainties, we worked to create a comprehensive and robust SEO strategy.
The Strategy
Our journey began in 2021 with an exhaustive technical audit of Saxton 4×4’s existing website. In collaboration with web developers, we optimised all technical SEO aspects based on the audit insights, which charted the path for the subsequent technical enhancements.
To broaden organic reach, we gave the site content a complete makeover, ensuring it was SEO-friendly, pertinent, and engaging for users. We strategically restructured the landing pages to incorporate keyword-optimised content, intuitive navigation, and lucid call-to-actions, enhancing user experience and interaction.
Simultaneously, we introduced regular blog posts and thought-leading content that not only offered value to users but also uplifted the site’s authority. Furthermore, we launched crucial link-building campaigns to improve domain authority and overall website ranking.
Recognising the immense potential of digital PR and influencer marketing, we tapped into these avenues to extend the brand’s footprint. Engaging prominent automotive influencers through meticulously curated campaigns, we generated significant buzz around the brand and bolstered its market standing.
Outcomes
The outcomes of our two-year SEO management campaign, from 2021 to 2023, were nothing short of remarkable, significantly augmenting Saxton 4×4’s digital performance.
Keyword Ranking: We recorded 270 new ranking keywords out of 336 tracked, denoting a notable improvement in the brand’s visibility on search engines.
Page Position: There was a significant rise in the number of first-page keywords by 132, leading to a substantial increase in organic traffic. Moreover, the top 5 position keywords witnessed a leap by 52.
Organic Users: Despite the adversities in 2022, we achieved a striking 65% growth in organic users over the two-year period, underlining the effectiveness of our strategies.
Conclusion
The two-year campaign with Saxton 4×4, that began in 2021, stands as a strong testament to the power of SEO when underpinned by strategic planning and consistent execution. From a comprehensive technical overhaul to a thorough content rework, we successfully reshaped Saxton 4×4’s digital landscape, paving the way for sustained growth.
The impressive results underscore the potency of our approach, enhancing visibility, fostering user engagement, and driving more traffic even amidst challenging market conditions. This journey with Saxton 4×4 doesn’t conclude here; we remain steadfast in our commitment to continuously innovate, optimise, and adapt our strategies to ensure the brand stays at the forefront of the ever-changing digital landscape of the automotive industry.
Stay tuned for another update on the project in 6-12 months time but in the meantime why not check out our other case studies or our Digital Marketing for the Automotive Industry page with more specific details on how we can help your business.