Handy GA4 Migration Checklist
Leveraging the advanced machine learning capabilities of Google Analytics 4 can significantly enhance your decision-making process and accurately quantify impact. As of July 1, 2023, Universal Analytics properties will no longer process new data. This necessitates the adoption of Google Analytics 4 as your primary platform for analytics immediately to prevent data loss and potential decline in campaign performance. Here is a handy checklist to ensure you migrate successfully.
If you require help setting up your GA4 property, get in touch with our expert team at [email protected].
1. Setup and link Google Analytics 4 property
Time to completion: 30-60 min
- Retag if not on Google tag
- Setup Google Analytics 4 property
- Enable data collection
- Link corresponding Google Analytics 4 property to Universal Analytics property
- Link Google Analytics 4 to Google Ads
- Enable Google Signals (if eligible)
2. Core feature configuration
Time to completion: 1-2hrs
- Enable Ads Personalization
- Create or recreate audiences in Google Analytics 4 and import to Google Ads (if eligible)
- Create conversions in Google Analytics 4
- Import conversions to Google Ads as “secondary” conversions
3. Use Google Analytics 4 as primary Analytics platform*
Time to completion: 2 weeks*
- Replace Universal Analytics audiences in campaigns (if eligible)
- Understand discrepancies of Google Analytics 4 and Universal Analytics conversions in Google Ads
- Swap GA4 conversions to primary and UA conversions to secondary to bid on GA4 conversions
- Mitigate performance fluctuation