Paid Search (PPC Management) Agency Nottingham

Annually, our PPC specialists at Limelight Digital manage a media spend budget of over £1.5m on behalf of our clients including a variety of Nottingham based businesses.

Both AdWords and Bing PPC platforms have a plethora of options that give our PPC team an amazing amount of control when managing accounts. The ability to instantly drive targeted traffic to your website is what makes PPC so attractive to business owners. In addition to this, PPC budgets can always be tweaked to ensure a positive ROI with your businesses current cost-per-acquisition model.

Just south of Nottingham in the market town of Loughborough, we are ideally placed to work with Nottinghamshire businesses like yours.

The regional targeting settings within the Adwords platform gives us precise enough control to pitch your ads in front of potential customers in Nottingham, West Bridgford, Carlton, Sandiacre, Beeston, Stapleford, Arnold, Kimberly and Eastwood for example.

Paid Search FAQs

WE'VE TRIED IT BEFORE AND IT DOESN'T WORK FOR US

Although it is very easy for first-time users to create a PPC campaign, it is even easier to rinse through your budget and not see any results if you don’t know what you’re doing. We have a number of safeguards and checks in place to ensure your budget is managed correctly. At Limelight Digital, we firmly believe that even poorly performing accounts can be revived with our help.

WE CAN NEVER GET A RETURN ON INVESTMENT?

Although a healthy AdWords account can drive highly targeted traffic to your website this is only part of the journey to a conversion. Many other factors such as landing pages and the quality of a product can also affect how probable an ROI on any campaign is. An agency that takes into account all of the steps to conversion will always increase your chance of bigger returns.

WHY WE DON'T CONTINUE TO MANAGE IT OURSELVES?

As a Google partner agency, it is our job to enhance the performance of your campaigns and make our low monthly fees an easy business decision to make when factoring in the potential returns that can be made.

Search Campaigns

Search campaigns instantly supply highly targeted (often Nottingham based) visitors based on the specific keywords being targeted for your business. Our PPC specialists carry out keyword research to ensure that we only target the keywords that provide the most value for the lowest costs. We then create unique ads to stimulate interest and drive users to the site.

Display & Placement Campaigns

Placement and Display campaigns allow you to advertise your business on approved 3rd party websites that are part of the GDN (Google Display Network). This is another great opportunity to deliver your ads to relevant Nottinghamshire consumers.

Shopping Campaigns

Shopping campaigns can either be manually populated with product images from your website or automatically pulled in from the Google Merchant Center feed. Historically, shopping campaigns are known to outperform all other types of campaigns for eCommerce businesses.

Video Campaigns

Video Ad campaigns allow you to show your video advert ahead of other videos on websites such as Youtube. With video ads you can also display text ads over other users videos.

Remarketing

Make more of your existing website traffic by displaying custom adverts and banners to people who have previously visited your site whenever they visit sites on the Google Display Network (GDN).

Feed Optimisation

Feeds are an essential part of PPC advertising – especially if you’re investing in Google Shopping. Optimisation of those feeds makes it easier for Google to use more of your information, improving your visibility and conversions as a result.

You’ll be working with Google & Bing Ads Accredited Professionals

Limelight Digital is a verified Google Premier Partner which means that all of our team have met and surpassed the requirements to manage Google Ads expertly.

We are fully supported by dedicated Google account managers to help keep our skills sharp and to offer our clients the best possible service.

You can view our Google Premier Partner profile here.

We are also Bing Accredited Professionals, ensuring that whichever platform we promote your website on - you’re guaranteed our team are up to the job.

Feel free to contact us to discuss the next steps.