Choosing between Semrush Guru and Pro plans can be challenging for businesses looking to boost their SEO performance. While the Guru plan offers more advanced features and higher usage limits than the Pro plan, it also comes with a significantly higher price tag. Is the upgrade worth it for your specific needs?
At our agency, we’ve used both plans extensively and understand the nuances that make each option suitable for different business types. In this comprehensive comparison, we’ll break down the key differences between Semrush Guru and Pro to help you make an informed decision based on your business goals, team size, and budget.
Let’s dive into the details.
Semrush Guru vs Pro: Key Takeaways
- Semrush Guru is the mid-tier option with advanced tools at $249.95/month, while Pro is the entry-level paid plan with essential SEO features priced at $139.95/month.
- Guru is better suited for digital marketing agencies, mid-sized businesses, and content-heavy websites requiring comprehensive features.
- Pro is ideal for solo entrepreneurs, bloggers, and small businesses focusing on basic SEO.
- The primary advantages of Guru include historical data access, content marketing toolkit, multi-location tracking, and significantly higher usage limits.
- Our readers can get an exclusive 14-day free trial on either plan instead of the standard 7-day trial (offer valid until April 30, 2025).
What Is Semrush Guru Plan?
The Semrush Guru plan represents a significant step up in both capabilities and price, coming in at $249.95 monthly (or $208.33/month with annual billing). This mid-tier option unlocks several advanced features unavailable in the Pro plan while also substantially increasing usage limits across the board.
With Guru, you can manage up to 15 projects simultaneously—triple what Pro offers—making it suitable for businesses with multiple web properties or agencies handling several client accounts. The keyword tracking limit increases to 1,500 keywords, and you can crawl up to 300,000 pages monthly, providing much more comprehensive coverage for larger websites and more complex SEO strategies.
The Guru plan’s standout exclusive features include:
- Content Marketing Toolkit: Access to topic research tools, SEO writing assistant, and plagiarism checker
- Historical Data: View how rankings, traffic, and other metrics have changed over time
- Looker Studio Integration: Create customized, professional reports with enhanced visualization options
- Multi-Location Tracking: Monitor keyword rankings across different geographic locations
Additionally, Guru increases daily report limits to 5,000 (vs. 3,000 for Pro) and results per report to 30,000 (vs. 10,000 for Pro), giving you more data to work with when analyzing SEO performance.
Who Should Choose Semrush Guru Plan?
The enhanced capabilities of the Guru plan make it ideal for:
- Digital marketing agencies managing multiple client projects simultaneously
- Mid-sized businesses with several web properties or complex SEO needs
- E-commerce websites requiring multi-location tracking and comprehensive competitor analysis
- Content-focused businesses that need advanced content creation and optimization tools
- SEO professionals who require historical data for trend analysis and reporting
What Is Semrush Pro Plan?
The Semrush Pro plan is the starting point for serious SEO professionals who need more than what the free version offers. Priced at $139.95 monthly (or $117.33/month with annual billing), it provides access to essential SEO tools while keeping costs relatively manageable.
With Pro, you can work on up to 5 projects simultaneously, which is typically sufficient for small businesses managing their own website and perhaps monitoring a few competitors. The plan allows tracking of 500 keywords and crawling up to 100,000 pages monthly, providing adequate coverage for smaller websites and focused SEO campaigns.
One significant limitation is that Pro includes just one user seat by default. If you need to add team members, each additional user costs $45 per month, which can quickly increase your total investment.
The Pro plan includes fundamental tools like:
- Keyword Magic Tool for discovering new keyword opportunities
- Domain and keyword competitive analysis
- Backlink analysis and monitoring
- Site audit to identify technical SEO issues
- Position tracking for your target keywords
- Basic social media tools and PPC analysis features
Despite its entry-level status, the Pro plan offers sufficient functionality for many businesses to establish and maintain a solid SEO foundation.
Who Should Choose Semrush Pro Plan?
Based on its features and limitations, the Semrush Pro plan is particularly well-suited for:
- Solo entrepreneurs and freelancers who manage their own websites and need professional-grade SEO tools without breaking the bank
- Small businesses with limited web properties and straightforward SEO needs
- Startups that need to establish their online presence while controlling costs
- Bloggers focusing on content optimization and basic keyword research
- SEO beginners who are still learning the ropes and don’t need advanced features yet
The Pro plan offers an excellent balance of functionality and affordability for users who need core SEO tools without all the bells and whistles of higher-tier plans.
Semrush Guru vs Pro: Cost Differences
The price difference between Semrush Guru and Pro is substantial, with Guru costing nearly 80% more than Pro on a monthly basis:
| Parameters | Semrush Guru | Semrush Pro |
|---|---|---|
| Monthly Pricing | $249.95/month | $139.95/month |
| Annual Pricing | $2,500/year ($208.33/month) | $1,408/year ($117.33/month) |
| Additional User Seat | $80/month | $45/month |
| Local SEO Add-ons | Starting at $50/month | Starting at $50/month |
| Social Media Management | Starting at $19.99/month | Starting at $19.99/month |
| Agency Growth Kit | Starting at $149/month | Starting at $69/month |
Both plans offer annual billing discounts of approximately 17%, which can provide significant savings for long-term users. However, the price of additional user seats is notably higher for Guru ($80 vs. $45 for Pro), which is something to consider if you have a larger team.
Most add-ons have consistent pricing across both plans, though the Agency Growth Kit costs significantly more when added to the Guru plan ($149 vs. $69 for Pro).
Is There A Free Trial On Semrush Guru And Pro Plans?
Semrush typically offers a 7-day free trial for new users. However, through our partnership, we can provide our readers with an extended 14-day free trial on both Guru and Pro plans.
This extended trial period gives you ample time to thoroughly explore all features and determine which plan aligns best with your business needs before making a financial commitment. We highly recommend taking advantage of this offer if you’re still undecided between the two plans.
Semrush Guru vs Pro: Available Features And Limitations
Let’s take a closer look at the specific feature differences between these two plans:
Shared Features Of Semrush Guru And Pro Plans
Both plans include these essential tools:
- Keyword Magic Tool: Expand seed keywords into hundreds of long-tail variations
- Site Audit: Identify technical SEO issues across your website
- Competitor Analysis: Analyze competitor domains for keywords, traffic, and backlinks
- Backlink Analysis: Monitor your backlink profile and discover new opportunities
- On-Page SEO Checker: Get recommendations for improving page optimization
- PPC Tools: Research and analyze paid advertising campaigns
- Social Media Basic Tools: Monitor and manage social media presence
Exclusive Features Only Available With Semrush Guru
The Guru plan distinguishes itself with these premium features:
- Content Marketing Toolkit: Create and optimize content with topic research tools
- Historical Data: Access SEO metrics dating back several years for trend analysis
- Looker Studio Integration: Create customized, professional reports with enhanced visualizations
- Multi-Location Tracking: Monitor keyword rankings across different geographic locations
Increased Limits On Key Features
The usage limits increase substantially with the Guru plan:
| Feature | Semrush Guru | Semrush Pro |
|---|---|---|
| Projects | 15 | 5 |
| Keywords to Track | 1,500 | 500 |
| Pages to Crawl (per month) | 300,000 | 100,000 |
| Reports per Day | 5,000 | 3,000 |
| Results per Report | 30,000 | 10,000 |
These higher limits make Guru much more suitable for agencies and larger businesses that need to process more data and track more keywords across multiple projects.
Which Plan Suits Better For Your SEO Needs?
Choosing between Guru and Pro ultimately comes down to your specific business requirements:
Choose Semrush Guru if:
- You run a marketing agency with multiple clients
- You manage more than 5 websites or projects
- You need to track more than 500 keywords
- Your websites collectively have more than 100,000 pages
- Content creation and optimization are central to your strategy
- You need historical data for trend analysis
- You require multi-location tracking for local or international SEO
- Your budget allows for a higher investment
Choose Semrush Pro if:
- You’re a solo entrepreneur, freelancer, or small business owner
- You manage 5 or fewer websites or projects
- You need to track fewer than 500 keywords
- Your website has fewer than 100,000 crawlable pages
- You don’t heavily rely on content marketing
- You’re working with a limited SEO budget
Can I Upgrade To Semrush Guru From The Pro Plan?
Yes, Semrush makes it easy to upgrade from Pro to Guru at any time. In fact, starting with the Pro plan for a month or two is often a smart approach, as it gives you time to familiarize yourself with the platform before deciding if the additional features justify the higher cost.
If you’re concerned about making the wrong choice, remember that Semrush offers both the free trial period and a 7-day money-back guarantee, giving you multiple opportunities to evaluate the platform without risk.
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Conclusion: Semrush Guru Suits Growing Businesses, While Pro Is Best For Individuals
After thoroughly comparing Semrush Guru and Pro plans, it’s clear that each serves a different segment of the market effectively.
Guru delivers significant advantages for growing businesses, agencies, and content-focused websites. The enhanced limits, historical data access, and content marketing toolkit justify the higher price for organizations that truly need these advanced capabilities.
Pro offers excellent value for individuals and small businesses that need solid SEO tools without unnecessary extras. The Pro plan provides all the essentials to establish and maintain a successful SEO strategy at a more accessible price point.
Still unsure which plan is right for you? Take advantage of our exclusive 14-day free trial offer to test both plans thoroughly before making your decision.
