Top 15 SEO Experts & Consultants in UK 2025

Written By: James Calloway
Reviewed by: Sophie Wetherby
Published Date: March 11, 2025

Looking to boost your website’s visibility in the UK market? You’re not alone. With millions of businesses competing for attention online, standing out in search results has become more crucial than ever. 

Thanks to the SEO Experts in the UK, this is now possible. From Manchester to London, Brighton to Edinburgh, the UK is home to some of the world’s some of the best SEO professionals. 

These experts don’t just understand the technical side of search engines; they know exactly how consumers search, what content resonates with local audiences, and how to navigate the unique challenges of SEO.

Let’s dive into the UK’s top SEO experts.

List of Top 15 SEO Experts In The UK: Quick Overview

The table below represents the cream of the crop in UK SEO expertise. These professionals have been selected based on their proven track record, industry recognition, innovative approaches, and consistent delivery of results. 

UK SEO ExpertLocationContact
Simon SchniedersLondonHere
Luca TagliaferroLondonHere
James DooleyManchesterHere
Adam BerryManchester AreaHere
Mark McManusLondonHere
James TaylorManchesterHere
Chris LeverManchester AreaHere
Toni NavarroManchesterHere
Nikki HalliwellManchester AreaHere
Itamar BlauerLondonHere
DamteqHampshireHere
BreaklineGuildford & LondonHere
PropellerLondon & ManchesterHere
MaratopiaLeeds, London, HuddersfieldHere
The SEO worksSheffield, London, LeedsHere

Certain experts stand out for their exceptional contributions to the field and consistent delivery of results. 

These professionals have demonstrated innovative approaches to digital marketing challenges which has made me include them in this list.

Disclaimer: The ratings are based on a general opinion and can be subject to change over time.

1. Simon Schnieders

InfoDetails
Experience18 Years
Industries ServedDigital Marketing Firm, SEO and GEO agency, etc
Ratings4.5/5

Founder and CEO of Blue Array Ltd, Simon has pioneered the concept of “consulgency” – a unique blend of consultancy and agency services. 

Simon Schnieders One Of The Best SEO Expert In UK
Source: Simon Schnieders / Linkedin

With over a decade of experience leading SEO teams at major companies like Zoopla, Yell, and Mail Online, he’s transformed Blue Array into the world’s first SEO and generative engine optimization (GEO) consultancy. 

His expertise extends beyond traditional SEO, having worked with prominent brands like RAC and GoCardless. 

Simon Schnieders’ Blue Array Academy has trained 20,000+ SEO students
Source: Blue Array

Simon’s commitment to education is evident through Blue Array Academy, which has trained over 20,000 students in SEO practices and the number keeps on growing.

2. Luca Tagliaferro

InfoDetails
Experience14 Years
Industries ServedEducation, E-commerce, Healthcare & Services, etc
Ratings4.7/5

A former teacher turned SEO virtuoso, Luca holds a Master’s Degree in Digital Marketing from a leading UK university. 

Luca Tagliaferro One Of The Best SEO Expert In UK
Source: Luca Tagliaferro / LinkedIn

Currently working as a freelance SEO consultant, he supports some of the fastest-growing brands in both the UK and US markets. 

His campaigns have generated over £10 million in revenue for clients, successfully ranking more than 500,000 keywords in the top 3 positions across challenging industries. 

His expertise spans various sectors, including services, education, e-commerce, and healthcare. Regular contributions to SearchEngineLand and features in Forbes and Yahoo! Finance establish him as a thought leader in the industry.

3. James Dooley

InfoDetails
Experience16 Years
Industries ServedDigital Marketing Firm, SEO, Lead Generation Agencies, etc
Ratings4.5/5

Known as one of the UK’s largest digital real estate portfolio owners, James has built an impressive SEO empire since 2009. 

James Dooley One Of The Best SEO Expert In UK
Source: James Dooley / LinkedIn

As the founder of PromoSEO and FatRank, he’s generated over 1 million inquiries through his work with various domains. 

His expertise particularly shines in AI SEO and lead generation strategies. James is recognized for his innovative approach to digital marketing, having developed successful strategies across multiple industries. 

His work includes mentoring digital entrepreneurs and speaking at major SEO conferences worldwide. His portfolio includes successful projects in affiliate marketing and rank-and-rent strategies.

4. Adam Berry

InfoDetails
Experience18 Years
Industries ServedProperty, Food, Printing, Tech, Health, Retail, etc. 
Ratings4/5

A Manchester-based SEO consultant with deep local market knowledge, Adam specializes in developing tailored SEO strategies for businesses in the Greater Manchester area. 

Adam Berry One Of The Best SEO Expert In UK
Source: Adam Berry / LinkedIn

His approach combines local expertise with comprehensive digital marketing knowledge, offering flexible and cost-effective solutions. He brings extensive experience in technical SEO, content strategy, and local search optimization. 

His services are particularly valued for their adaptability to different business sizes and industries, with a strong focus on delivering measurable results through comprehensive SEO audits and strategic implementation.

5. Mark McManus

InfoDetails
Experience10 Years
Industries ServedHospitality, E-commerce, Real Estate, and more
Ratings4.5/5

With over a decade of industry experience, Mark has established himself as a versatile digital marketing consultant based in London. His portfolio includes successful projects with notable brands like Mildreds and Swiss Butter. 

Mark McManus One Of The Best SEO Expert In UK
Source: Mark McManus / Linekdin

His expertise spans multiple industries, including hospitality, e-commerce, and real estate. Originally from Belfast, Mark brings a unique perspective to digital marketing, combining his business management background with practical experience across various digital channels. 

His services include comprehensive SEO strategies, paid search campaigns, and social media management, consistently delivering measurable results for businesses of all sizes.

6. James Taylor

InfoDetails
Experience6 years
Industries ServedFood, Hospitality, Ecommerce, Retail, etc
Ratings4.3/5

A Manchester-based SEO consultant with over six years of experience in both freelance and agency roles, James Taylor has established himself as a leading figure in organic search optimization. 

James Taylor One Of The Best SEO Expert In UK
Source: James Taylor / Linekdin

His approach combines technical expertise with commercial acumen, focusing on ROI-driven strategies. As the founder of his consultancy, he specializes in organic SEO, content outreach, and technical SEO audits. 

His portfolio includes successful campaigns for startups and established brands, with a particular focus on delivering measurable results through cost-effective solutions.

7. Chris Lever

InfoDetails
Experience16 years
Industries ServedProperty, Food, Tech, Health, etc.
Ratings4.5/5

With a career spanning back to 2003 in multimedia and web development, Chris Lever has been professionally engaged in SEO since 2011. 

Chris Lever One Of The Best SEO Expert In UK
Source: Chris Lever / Linkedin

Based in Manchester, he specializes in technical SEO consulting, bringing a unique blend of development knowledge and marketing expertise. 

His services include technical SEO audits, international SEO, and website migrations, with a particular focus on solving complex technical challenges. 

Chris has worked with businesses of all sizes, from local shops to global brands, maintaining an hourly rate of £60 and offering flexible arrangements for longer-term commitments.

8. Toni Navarro

InfoDetails
Experience8 years
Industries ServedHealth, Food, Marketing, Consulting, etc
FRatings4/5

A digital marketing consultant and entrepreneur specializing in PPC and SEO, Toni Navarro runs his own consulting firm alongside Rock and Click Agency. 

Toni Navarro One Of The Best SEO Expert In UK
Source: Toni Navarro / LinkedIn

His journey began in Spain before relocating to Manchester in 2014, where he established himself as a prominent figure in the UK’s digital marketing landscape. 

Toni’s expertise spans multiple areas, including strategic marketing planning, PPC campaign management, and comprehensive SEO services. 

He has delivered marketing training at various institutions and focuses on providing personalized, results-driven solutions for his clients.

9. Nikki Halliwell

InfoDetails
Experience10 years
Industries ServedHealth, Medicine, Marketing, Consumer items, Education.
Ratings4.2/5

A leading technical SEO specialist based in Manchester, Nikki Halliwell combines running her own freelance SEO consultancy with leading the technical SEO offering at Journey Further, an award-winning performance marketing agency. 

Nikki Halliwell One Of The Best SEO Expert In UK
Source: Nikki Halliwell / LinkedIn

With ten years of experience in digital marketing, she specializes in technical audits and website migrations. 

Nikki is regularly featured on SEO podcasts and webinars, including SERPs Up by Wix and The Knowledge Panel by Inlinks. Her expertise spans various industries, particularly in the eCommerce and health sectors.

10. Itamar Blauer

InfoDetails
Experience15 years
Industries ServedEducation, Marketing, Tech and Software
Ratings4.5/5

Currently serving as the Senior SEO Director at StudioHawk, Itamar Blauer has established himself as a prominent London-based SEO expert. 

Itamar Blauer One Of The Best SEO Expert In UK
Source: Itamar Blauer / LinkedIn

His approach combines UX-focused, data-backed, and creative strategies to achieve higher rankings and targeted traffic. 

He has contributed significantly to the SEO industry through his book “Keywords for SEO,” speaking engagements at international conferences, and regular contributions to major industry publications like Semrush and Search Engine Land. 

Itamar specializes in helping businesses navigate the increasingly competitive online landscape, with particular expertise in video SEO and YouTube optimization.

11. Damteq

InfoDetails
Experience18+
Industries ServedProperty Development, E-commerce, Healthcare, Education, Manufacturing
Ratings4.9/5

Damteq, founded in 2006, stands out as a Google Premier Partner agency in Hampshire. 

Damteq Growth Marketing Agency
Source: Damteq

With 28+ in-house specialists, they focus on technical SEO, delivering measurable growth through data-driven strategies and comprehensive end-to-end digital solutions. 

Their team maintains a 45% average growth year-on-year for clients, emphasizing transparent communication and collaborative approaches to achieve sustainable digital success.

12. Breakline

InfoDetails
Experience12+
Industries ServedServices, E-commerce, Healthcare, Business, Technology
Ratings4.9/5

Breakline has earned recognition as one of the UK’s most recommended SEO agencies by the Department for Business and Trade. 

Breakline The SEO Agency
Source: Breakline

Their innovative, data-driven approaches have delivered exceptional results across multiple sectors, ranking over 1 million keywords on the front page. 

Led by Alexander Thomas, they’ve generated over £50M in organic traffic value and maintain strong relationships with recurring clients through transparent, communicative strategies.

13. Propeller

InfoDetails
Experience20+
Industries ServedHospitality, Retail, Food & Drink, Luxury, Consultancy, Property, Hotel & Travel
Ratings4.9/5

Propeller distinguishes itself through its focus on solving complex digital challenges. Their team specializes in data-led solutions and stays current with emerging trends, ensuring that they deliver impactful digital strategies that drive measurable growth. 

Propeller Provides Data-led Solutions & Strategic Guidance
Source: Propeller

They work as an extension of clients’ in-house teams, providing strategic guidance and technical support while constantly pushing boundaries to ensure clients stand out in competitive markets.

14. Maratopia

InfoDetails
Experience10+
Industries ServedDentists, Door Suppliers, Vets, E-commerce, Tech, Travel, Suppliers, Design.
Ratings4.9/5

Maratopia focuses on forensic gap analysis and detailed keyword opportunity research. They provide transparent pricing and refuse to work with competing businesses in the same sector, ensuring dedicated attention to each client’s success. 

Maratopia A Result Driven Search Marketing Agency
Source: Maratopia

Maratopia’s WeBuyAnyStairlift case study shows how they 40.66% increase in organic traffic on a 6-month comparison period.

Their approach combines opportunistic strategy with urgency in execution, offering native language translation services for international SEO campaigns and maintaining a strong focus on measurable business profits.

15. The SEO Works

InfoDetails
Experience15+
Industries ServedFinancial Services, Healthcare, Automotive, Education, Manufacturing, Retail, etc.
Ratings4.5/5

The SEO Works, founded in 2009, has achieved over 10,000 top-3 rankings on Google. As a certified Google Premier Partner, they specialize in safe, effective SEO strategies across UK and international markets. 

The SEO Works - A certified Google Premier Partner
Source: The SEO Works

Their diverse portfolio includes work with major brands like Decathlon and NHS, while maintaining core values of drive, adaptability, and integrity in delivering measurable results through white-hat practices.

Why Work With An SEO Consultant In The UK?

Success online starts with visibility. An SEO consultant helps businesses attract the right audience, increase traffic, and improve rankings, ensuring long-term growth in a competitive market.

Benefits Of Working with an SEO Consultant

  • Smart Keyword Strategy – Find the best search terms to match your goals.
  • Local Knowledge – Knows UK trends and competition for stronger positioning.
  • Regular Updates – Keeps your website in line with search engine changes.
  • Better Value – Cuts ad costs while bringing steady traffic.
  • More Conversions – Improves site structure and content for better engagement.

With the right approach, SEO delivers lasting results, making your business easier to find and more trusted by your existing and new customers.

What To Look For While Selecting An SEO Expert?

Confused about who to choose for your SEO needs? No worries, this easy checklist can help:

  • Track Record and Results: Proven track record with verifiable results and case studies demonstrating their ability to improve search rankings and drive organic traffic for businesses similar to yours
  • Technical Expertise: Deep technical expertise across key areas, including on-page optimization, technical SEO, content strategy, and link building, backed by up-to-date knowledge of search engine algorithms and best practices
  • Communication Style: Transparent communication style with clear reporting processes, regular updates on progress, and willingness to explain their strategies and methodologies in understandable terms
  • Data Analysis Skills: Strong analytical capabilities and data-driven approach, using tools like Google Analytics and Search Console to track key metrics and demonstrate ROI
  • Ethical Practices: Commitment to white-hat SEO practices that align with search engine guidelines, avoiding risky tactics that could result in penalties
  • Industry Authority: Industry recognition through speaking engagements, publications, or thought leadership content that showcases their expertise and keeps them at the forefront of SEO developments
  • Cultural Alignment: Cultural fit and communication style that matches your organization’s needs, as SEO requires ongoing collaboration and partnership to achieve long-term results

Choosing an SEO expert or agency depends on your personal needs and the expertise of an SEO expert in that field. You can always contact a few and see hich ones fits your business goals the best.

Conclusion: SEO Experts In UK Can Help Your Business Rank Higher On The SERPs

I know looking for the right SEO expert in the UK can feel overwhelming, but there’s really something for everyone in this dynamic field. 

From London to Manchester, you’ll find passionate SEO professionals who live and breathe search engine optimization, each with their own special approach to helping businesses grow online. 

The best part? These experts don’t just understand the technical stuff – they get how UK audiences think and behave online, which is crucial for success. 

So whether you’re just starting out or looking to grow your business, there’s an SEO expert in the UK who can help you make it happen. 

Take your time, do your research, and find someone who really clicks with your business goals.

FAQs

Who is the best SEO expert in the UK?

Luca Tagliaferro is a highly skilled SEO consultant specializing in keyword research, ongoing optimization, and strategic SEO planning to help businesses improve rankings and traffic.

How much should SEO cost in the UK?

For small businesses, SEO typically costs between £500 and £1,500 per month. A monthly retainer is often the best choice for consistent optimization, updates, and long-term growth.

Is it worth hiring an SEO expert?

Hiring an SEO expert can significantly boost website traffic and conversions while reducing reliance on paid ads. Businesses investing in SEO often save up to 400% on ad spending while achieving similar or better results.

Is it worth paying for SEO?

SEO is a long-term investment that enhances visibility, builds trust, and delivers sustained traffic growth at a lower cost than PPC. It ensures ongoing competitiveness in search rankings and maximizes ROI over time.

About the Author

James Calloway

James Calloway is the founder of Limelight Digital Agency, where he helps businesses worldwide achieve their digital marketing goals. With years of experience in client management, SEO, PPC, and social media marketing, James and his team craft tailored strategies to drive traffic, engagement, and conversions.

Stay connected with us

Get notified when I publish something new, and unsubscribe at any time.
Email
The form has been submitted successfully!
There has been some error while submitting the form. Please verify all form fields again.