10 Best SEO Software For Agencies In 2025 (Free & Paid)

Managing SEO for multiple clients is no small feat. As an agency, you need tools that go beyond basic keyword tracking—you need in-depth research, automation, reporting, and scalability to handle various projects efficiently.

With so many SEO software options, how do you pick the best one for your agency?

That’s where this guide comes in. We’ve tested and reviewed the top 10 SEO tools that agencies swear by in 2025. Whether you need robust competitor research, powerful technical SEO audits, or client-friendly reports, we’ve got you covered.

Top 10 SEO Software For Agencies: Quick Comparison

Before diving into the details, here’s a quick snapshot of the best SEO software for agencies in 2025:

SEO Tool	Agency Pricing	Free Trial/Plan	Best For
Semrush	From $499.95/month	14-day free trial	All-in-one SEO, competitor research, reporting
Ahrefs	$449/month	No free trial	Backlink analysis, keyword research
SE Ranking	From $119/month	14-day free trial	Budget-friendly, scalable solutions
Moz Pro	$299/month	30-day free trial	Keyword research, site audits
AgencyAnalytics	$239/month	No free trial	White-label reporting, automation
Serpstat	From $129/month	7-day free trial	Affordable alternative to Semrush/Ahrefs
Link Whisper	$97/year for 1 website	No free trial	Internal link automation, WordPress sites
BrightLocal	From $39/month	14-day free trial	Local SEO, citation management
Screaming Frog	£199/year	Free version available	Deep technical SEO audits
Ubersuggest	$40/month	Free plan available	Entry-level SEO with keyword & site audit tools

Now, let’s go through every SEO software and weigh if they are capable of catering to agencies.

1. Semrush – The Ultimate All-in-One SEO Platform For Agencies

If you could only pick one SEO tool for your agency, Semrush would likely be it. It’s an all-in-one SEO powerhouse that covers everything from keyword research and backlink tracking to competitor analysis and SEO reporting.

For agencies, Semrush is a game-changer because it centralizes all your client projects under one dashboard. You can track rankings, analyze competitor strategies, audit websites, and generate beautiful client reports—all in one place.

Semrush’s Competitor Analysis Tools are one of its biggest strengths. You can spy on competitors’ traffic sources, see which keywords bring them traffic, and uncover their backlink sources. This gives agencies a major edge when crafting SEO strategies.

Their SEO Reporting feature is also agency-friendly. You can set up automated, white-label reports to send directly to clients, saving hours of manual work.

Key Features

Keyword Magic Tool – Find high-value keywords with precise difficulty analysis.
Backlink Analytics – Discover which backlinks are driving traffic for competitors.
Position Tracking – Monitor keyword performance across different locations.
Site Audit Tool – Fix technical SEO issues affecting rankings.
Content Optimization – Optimize blog posts for better search visibility.

Pros

All-in-one tool covering SEO, PPC, and content marketing.
Excellent competitor research features.
White-label reporting for seamless client management.

Cons

Pricey for smaller agencies.
The interface has a learning curve for beginners.

2. Ahrefs – The Best SEO Software for Backlink Analysis & Competitive Research

While Semrush is great for all-in-one SEO, Ahrefs dominates in backlink analysis. If link-building is a key part of your agency’s SEO strategy, Ahrefs is the most powerful tool in your arsenal.

Ahrefs boasts the largest and most accurate backlink database among all SEO tools. You can see exactly who is linking to your competitors and uncover thousands of link-building opportunities.

But Ahrefs is more than just a backlink checker. Its Keyword Explorer tool provides some of the most accurate search volume and keyword difficulty data. Unlike Google Keyword Planner (which rounds numbers), Ahrefs offers precise search volume metrics.

For agencies, the Site Audit Tool is another valuable asset. It scans websites for technical SEO issues and provides detailed recommendations for fixes—making it easier to keep your clients’ websites optimized.

Key Features

Site Explorer – Analyzes competitors’ backlink profiles and organic traffic.
Keyword Explorer – Find low-competition, high-traffic keywords.
Rank Tracker – Monitor daily keyword rankings across multiple locations.
Content Explorer – Find high-performing content topics for SEO campaigns.
Site Audit – Identify and fix technical SEO problems on client websites.

Pros

Unmatched backlink analysis tools.
Clean and user-friendly interface.
More accurate keyword data than most SEO tools.

Cons

No free trial available.
More expensive than some budget-friendly alternatives.

3. SE Ranking – Affordable & Scalable SEO Software for Growing Agencies

SE Ranking is a budget-friendly alternative to Semrush and Ahrefs that packs a punch with its features. Designed specifically for agencies, SE Ranking offers scalable pricing, meaning you only pay for what you need—making it ideal for growing agencies.

Its Rank Tracking tool is one of the most accurate in the industry. Unlike free tools that give unreliable results, SE Ranking provides real-time keyword ranking updates, including mobile, desktop, and local SEO rankings.

Another agency-friendly feature is the White-Label SEO Reporting. If you manage multiple clients, you can automate reports and add your branding to give them a professional touch.

Key Features

Flexible keyword tracking – Track keywords in different search engines and locations.
Backlink Monitoring – Identify new and lost backlinks.
SEO/PPC Competitor Research – Spy on competitor keyword strategies.
Marketing Plan – A built-in SEO checklist to keep agencies on track.
White-label reporting – Generate client-ready SEO reports in minutes.

Pros

More affordable than Semrush and Ahrefs.
Easy-to-use dashboard, perfect for beginners.
Scalable pricing tailored for agencies.

Cons

Lacks the in-depth competitor research of Semrush.
Smaller backlink database than Ahrefs.

4. Moz Pro – Trusted SEO Suite with Strong Domain Authority Metrics

If your agency values domain authority (DA) as a ranking factor, Moz Pro is a solid choice. While it might not be as flashy as Semrush or Ahrefs, Moz has been a trusted name in SEO for over a decade.

One of the best things about Moz Pro is its user-friendly approach to SEO. It simplifies complex concepts, making it great for agencies that need to onboard new team members quickly.

Moz Pro’s Keyword Explorer is another standout tool. It provides keyword difficulty scores, click-through-rate (CTR) analysis, and priority scores—helping agencies target high-value keywords with real ranking potential.

For agencies managing client SEO reports, Moz’s custom reporting feature is extremely useful. You can generate white-label reports, track ranking changes over time, and highlight areas for improvement—all in a clean, visual format.

Key Features

Keyword Explorer – Discover high-ranking opportunities with CTR analysis.
Domain Authority (DA) Metrics – Measure site strength with Moz’s DA score.
Site Crawl & Fix – Identify and fix technical SEO issues.
Link Explorer – Analyze backlinks and spam scores.
SEO Reporting – Generate client-ready reports with ease.

Pros

Beginner-friendly interface with clear explanations.
Strong domain authority & link metrics.
30-day free trial—longer than most competitors.

Cons

Smaller backlink database compared to Ahrefs.
Some tools (like site audit) feel basic compared to Semrush.

5. AgencyAnalytics – White-Label SEO & Marketing Reports

AgencyAnalytics is a must-have for agencies handling multiple clients who need automated reporting. Unlike other tools that focus on SEO research, AgencyAnalytics is all about data visualization and reporting.

Instead of jumping between different SEO platforms, AgencyAnalytics lets you integrate Semrush, Ahrefs, Google Analytics, and other tools in one dashboard. You can create customized, white-label reports for clients and automate delivery—saving hours of work.

It’s not just for SEO, either. If your agency handles PPC, social media, and email marketing, you can pull in data from over 70 integrations to create a unified client dashboard.

Key Features

Automated SEO Reporting – Send custom white-label reports to clients.
SEO & PPC Dashboard – Track organic and paid campaign performance.
Google Analytics & GSC Integration – No need to switch between tools.
Backlink Monitoring – Monitor new and lost links.
Multi-Client Management – Organize multiple clients under one platform.

Pros

Perfect for agencies managing multiple clients.
Saves hours of reporting work with automated reports.
Integrates with 70+ marketing tools.

Cons

Lacks in-depth SEO tools like keyword research or audits.
No free trial available.

6. Serpstat – A Budget-Friendly Alternative to Semrush & Ahrefs

If your agency is just starting out or needs a cost-effective alternative to Semrush and Ahrefs, Serpstat is a great option. It provides SEO, PPC, and content marketing tools at a much lower price.

Serpstat’s Competitor Analysis tool is one of its highlights. You can see which keywords, backlinks, and ads your competitors are using, helping you create better SEO strategies for clients.

The Keyword Research Tool isn’t as extensive as Semrush, but it still provides search volume, competition analysis, and keyword grouping.

For agencies, Serpstat’s Team Management feature is a huge plus. You can assign different team members to client projects, manage tasks, and keep track of workflow progress—all from a single dashboard.

Key Features

Competitor Analysis – Spy on competitor keywords & backlinks.
Keyword Research – Find low-competition, high-value keywords.
Rank Tracking – Track keyword positions in real-time.
SEO Audit Tool – Identify and fix on-site SEO errors.
Team Management – Assign tasks to different SEO specialists.

Pros

Affordable compared to Semrush and Ahrefs.
Strong competitor research tools.
Great for small agencies with growing teams.

Cons

Smaller keyword database than Semrush.
Lacks advanced backlink tools like Ahrefs.

7. Link Whisper – The Best Internal Link Optimization Tool

While most SEO tools focus on keywords and backlinks, Link Whisper is all about internal linking. If your agency manages content-heavy websites, this tool automates internal linking, helping boost SEO rankings.

The biggest advantage? AI-powered internal link suggestions. As you write content, Link Whisper automatically suggests relevant internal links, saving you hours of manual work.

It also provides an internal link audit, showing orphaned pages (pages without links) and opportunities to improve site structure.

Key Features

AI-Powered Internal Linking – Automates relevant link suggestions.
Internal Link Audit – Find and fix orphaned pages.
Anchor Text Analysis – Optimize internal anchor text.
WordPress Integration – Works seamlessly on WP sites.

Pros

Saves hours of manual internal linking.
Helps improve SEO site structure.
One-time purchase—no monthly fees.

Cons

Only works on WordPress websites.
Doesn’t cover external link-building.

8. BrightLocal – The Best SEO Tool for Local Agencies

If your agency handles local SEO, BrightLocal is a must-have. It specializes in local rank tracking, citation building, and review management—perfect for businesses targeting specific locations.

With Local Rank Tracking, you can monitor keyword rankings for different cities—even down to a specific ZIP code.

BrightLocal also makes citation management easy. It helps agencies find and fix incorrect business listings across the web, ensuring clients have consistent NAP (Name, Address, Phone Number) data.

Key Features

Local Rank Tracking – See local SEO rankings at city-level.
Citation Management – Fix incorrect business listings.
Google My Business (GMB) Insights – Optimize GMB profiles.

Pros

The best local SEO software available.
Helps manage Google Reviews for clients.
Affordable pricing for agencies.

Cons

Not useful for national/global SEO.
Doesn’t provide deep backlink analysis.

9. Screaming Frog – The Ultimate Technical SEO Crawler

If your agency specializes in technical SEO, Screaming Frog is a tool you can’t afford to overlook. Unlike keyword research tools like Semrush or Ahrefs, Screaming Frog is built to crawl websites just like Googlebot, helping you uncover critical technical SEO issues that might be holding a website back.

This tool is incredibly fast, allowing you to scan thousands of web pages in minutes. It helps detect broken links, duplicate content, missing meta tags, improper redirects, and crawl errors—all of which can impact a site’s rankings.

One of Screaming Frog’s best features is the Log File Analyzer, which allows agencies to see exactly how Google is crawling a website. This helps identify crawl budget issues, ensuring that search engines are indexing the most important pages on a site.

Another standout feature is the XML Sitemap Generator, which creates a properly formatted sitemap that helps search engines understand a site’s structure better.

Key Features

Website Crawling – Quickly identify broken links, redirects, and missing meta tags.
Duplicate Content Detection – Find and fix content duplication issues.
Log File Analysis – Understand how Googlebot interacts with a website.
XML Sitemap Generator – Create optimized sitemaps for better indexing.
JavaScript Rendering – Analyze dynamic and JavaScript-heavy sites.

Pros

Best-in-class technical SEO tool for agencies.
Speeds up SEO audits for large websites.
One-time license fee, making it affordable.

Cons

No keyword research or backlink analysis—strictly technical SEO.
Steep learning curve for beginners.

10. Ubersuggest – The Best Budget-Friendly SEO Tool

If your agency is just starting out and you’re looking for an affordable SEO tool, Ubersuggest is one of the best options. Created by Neil Patel, this tool provides keyword research, site audits, backlink analysis, and content ideas—all at a fraction of the price of competitors like Semrush or Ahrefs.

While Ubersuggest doesn’t have the extensive database of bigger players, it still provides useful SEO insights. Its Keyword Research tool offers search volume, SEO difficulty, paid difficulty, and CPC estimates for keywords. This is a great starting point for agencies who want to build SEO strategies without a heavy investment.

The Backlink Checker allows agencies to analyze competitor backlinks, find link-building opportunities, and track gained/lost backlinks over time. While it’s not as comprehensive as Ahrefs, it still provides useful link insights.

While Ubersuggest is a great entry-level tool, larger agencies may find it limiting compared to full-featured suites like Semrush or Moz Pro. However, for small agencies or freelancers, it’s a cost-effective way to get started with SEO.

Key Features

Keyword Research – Find low-competition, high-traffic keywords.
Backlink Analysis – Track competitor backlinks and lost links.
SEO Site Audit – Identify on-page SEO issues and fix them.
Content Ideas – Get topic suggestions based on trending keywords.
Rank Tracking – Monitor keyword ranking changes over time.

Pros

Budget-friendly SEO tool for agencies.
Offers basic features of premium tools at a lower price.
Provides a free version with limited access to tools.

Cons

Smaller databases than competitors like Semrush or Ahrefs.
Lacks advanced features like content gap analysis.

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Conclusion: Semrush and Ahrefs are the best SEO Software for Agencies

When it comes to SEO software for agencies, there’s no one-size-fits-all solution. The best tool for your agency depends on your needs, budget, and the types of clients you serve.

The key is to choose a tool that aligns with your agency’s workflow, helps you deliver better results for clients, and provides scalability as your agency grows.

While no single SEO software does everything, using a combination of tools ensures that your agency is equipped to handle all aspects of SEO—from keyword research to link building, technical audits, and reporting.

No matter which tools you choose, staying up-to-date with SEO trends and algorithm changes is just as important as the software itself. With the right tools in place, your agency can deliver top-tier SEO services that drive traffic, improve rankings, and grow your clients’ businesses.