As of 2025, 2.53 billion people actively use YouTube, making it the second-largest social media platform after Facebook. Every day, over 122 million users log in to watch and engage with content.
YouTube’s premium services are also expanding rapidly. YouTube Premium has crossed 100 million subscribers, while YouTube TV now has 8 million subscribers, reflecting the increasing demand for ad-free viewing and live TV options.
This article includes the latest YouTube User Statistics, including the number of subscribers, their demographics, YouTube revenue, and more.
YouTube User Statistics: Key Insights
- As of 2025, YouTube has 2.53 billion users worldwide.
- Over 122 million people log into YouTube daily via the website or mobile apps.
- India has the most YouTube users, with 491 million people on the platform.
- The 25 to 34 years age group makes up the largest share of YouTube users at 21.7%.
- YouTube Premium has reached 100 million subscribers!
- YouTube TV has surpassed 8 million subscribers.
How Many People Use YouTube?
As of 2025, 2.53 billion people worldwide use YouTube.
That’s an increase of 30 million users since 2024, showing that more and more people are turning to the platform every year.
Despite fluctuations, YouTube has consistently grown over the years, with a significant jump from 1.5 billion in 2016 to 2.53 billion in 2025.
Here is a table displaying the number of YouTube users by year:
| Year | YouTube Monthly Active Users |
|---|---|
| 2025 | 2.53 billion |
| 2024 | 2.50 billion |
| 2023 | 2.70 billion |
| 2022 | 2.68 billion |
| 2021 | 2.5 billion |
| 2020 | 2.3 billion |
| 2019 | 2 billion |
| 2018 | 1.8 billion |
| 2017 | 1.6 billion |
| 2016 | 1.5 billion |
YouTube Daily Active Users
Every day, more than 122 million people log into YouTube, whether through its website or mobile apps.
This means that millions of users are connecting with content, discovering new creators, and enjoying videos around the clock. It’s a vibrant community where people from all walks of life come together to share their interests and passions!
YouTube Users By Country
India stands out as the country with the highest number of YouTube users, boasting an impressive 491 million people on the platform.
The United States comes in second place with 253 million YouTube users, reflecting a lively and engaged audience that shows just how important the platform is in American digital life.
On the other hand, Brazil and Indonesia are nearly neck-and-neck, with 144 million and 143 million users, respectively. This close figure highlights the growing enthusiasm for video content in these emerging markets.
The following table displays the number of YouTube users by country:
| Country | Number of YouTube Users |
|---|---|
| India | 491 million |
| United States | 253 million |
| Brazil | 144 million |
| Indonesia | 143 million |
| Mexico | 83.6 million |
| Japan | 78.7 million |
| Germany | 65.5 million |
| Vietnam | 62.3 million |
| Philippines | 57.7 million |
| Turkey | 57.5 million |
| Pakistan | 55.9 million |
| United Kingdom | 54.8 million |
YouTube User Statistics By Age
The 25 to 34 years age group holds the largest share of YouTube users at 21.7%.
Overall, most YouTube users fall within the 18 to 44 years age range, showing that younger audiences are the primary users of the platform.
The 35 to 44 years age group accounts for 18.5% of users, reflecting YouTube’s popularity among middle-aged viewers who often turn to the platform for both entertainment and informative content.
Although the over-65-year-old age group represents the smallest segment at 9.5%, it still shows that some seniors are getting comfortable with digital platforms like YouTube and engaging with its content.
Here is a table displaying the distribution of YouTube users by age
| Age Group | Share of YouTube Users |
|---|---|
| 18-24 years | 15.8% |
| 25-34 years | 21.7% |
| 35-44 years | 18.5% |
| 45-54 years | 14% |
| 55-64 years | 9.9% |
| Over 65 years | 9.5% |
YouTube User Statistics By Gender
Males make up 48.4% of YouTube users, while females account for 41.0%. This shows that there are more male users on the platform than female users.
| Gender | Share of YouTube users |
|---|---|
| Female | 41.00% |
| Male | 48.4% |
In the 18-24 years age group, 8.90% of users are male, compared to 6.90% who are female. The gap widens further in the 25-34 years group, where 12.00% of users are male and 9.70% are female.
Among 35-44 year-olds, 10.10% of users are male, while 8.40% are female. In the 45-54 years age group, 7.60% are male compared to 6.40% female.
For those aged 55-64 years, males represent 5.20% and females 4.70%. In the 65 and older group, males account for 4.60%, while females are slightly higher at 4.90%, indicating that the gender gap decreases in older demographics.
YouTube Premium Subscribers
YouTube Premium has hit an impressive milestone with 100 million subscribers!
The subscriber count jumped significantly from 80 million in 2022 to 100 million in 2024, showing a remarkable growth of 20 million in just two years.
Before that, the numbers rose from 50 million in 2021 to 80 million in 2022, highlighting a substantial increase of 30 million in a single year.
In its early days, growth was slower, with only 3 million subscribers in 2016 and 2.8 million in 2017. This suggests that YouTube Premium initially had a hard time attracting users but has gained significant traction since then.
Here is a table displaying the number of YouTube Premium Subscribers by year:
| Year | Number Of YouTube Premium Subscribers |
|---|---|
| 2024 | 100 million |
| 2022 | 80 million |
| 2021 | 50 million |
| 2020 | 30 million |
| 2019 | 18 million |
| 2018 | 10 million |
| 2017 | 2.8 million |
| 2016 | 3 million |
| 2015 | 1.5 million |
YouTube TV Subscribers
YouTube TV has surpassed 8 million subscribers.
This growth makes it the fourth-largest pay-TV service in the United States, following Charter, Comcast, and DirecTV.
What’s even more exciting is the projection that YouTube TV is on track to overtake Comcast, potentially becoming the leading pay-TV provider in the US by 2026. This growth reflects the increasing popularity of streaming services and the shift in how viewers prefer to consume content.
With its wide range of channels and flexible options, YouTube TV is quickly becoming a favorite for many households seeking alternatives to traditional cable.
How Much Time Do Users Spend On YouTube?
Users are spending an average of 48 minutes and 42 seconds each day on YouTube.
This is a noticeable increase from 46 minutes and 12 seconds in 2022, which means viewers are spending over 2 additional minutes on the platform in just two years.
Since 2019, when the average daily viewing time was 39 minutes and 42 seconds, the amount of time people spend on YouTube has been steadily rising.
The following table displays the average time spent by users on YouTube by year:
| Year | Average Time Spent Daily on YouTube |
|---|---|
| 2024 | 48 minutes and 42 seconds |
| 2023 | 47 minutes and 30 seconds |
| 2022 | 46 minutes and 12 seconds |
| 2021 | 45 minutes |
| 2020 | 43 minutes and 42 seconds |
| 2019 | 39 minutes and 42 seconds |
This growing trend shows that more and more users are engaging with YouTube content, highlighting the platform’s increasing popularity and its ability to capture viewers’ attention, leading them to spend more time exploring a wide range of videos.
YouTube Revenue Statistics
As of Q3 2024, YouTube’s revenue stands at $25.67 billion
In 2023, the platform generated $31.5 billion, indicating a decline this year. This drop highlights some challenges in revenue generation compared to the previous year.
Looking back to 2010, YouTube’s revenue has seen a remarkable surge from just $800 million to $25.67 billion in 2024, which is an incredible growth of over 3,200% in just 14 years.
YouTube achieved its first billion-dollar milestone in 2012 with $1.7 billion, and it took only 8 years to surpass $25 billion in 2024, showcasing the platform’s rapid expansion and success in the market.
Here is a table displaying YouTube revenue by year:
| Year | Revenue |
|---|---|
| 2024 (up to Q3) | $25.67 billion |
| 2023 | $31.5 billion |
| 2022 | $29.24 billion |
| 2021 | $28.8 billion |
| 2020 | $19.7 billion |
| 2019 | $15.1 billion |
| 2018 | $11.1 billion |
| 2017 | $8.1 billion |
| 2016 | $6.7 billion |
| 2015 | $5.5 billion |
| 2014 | $4.2 billion |
| 2013 | $3.1 billion |
| 2012 | $1.7 billion |
| 2011 | $1.3 billion |
| 2010 | $800 million |
YouTube’s Rank Among Social Media
With 2.53 billion users, YouTube is the second most-used social media platform.
The platform surpasses Instagram and WhatsApp, which each have 2.0 billion users.
It also dominates the video-sharing space, outperforming platforms like TikTok (1.59 billion users) and Douyin (766 million users), reinforcing its position as the go-to destination for video content worldwide.
Here is a table displaying YouTube’s rank among the top social media platforms as of 2025:
| Social Media Platform | Number of Users |
|---|---|
| 3.07 billion | |
| Youtube | 2.53 billion |
| 2.0 billion | |
| 2.0 billion | |
| TikTok | 1.59 billion |
| 1.38 billion | |
| Telegram | 950 million |
| Facebook Messenger | 947 million |
| Snapchat | 850 million |
| Douyin | 766 million |
| Kuaishou | 714 million |
| 606 million | |
| 599 million | |
| X | 586 million |
| 562 million | |
| 498 million |
YouTube Channel With Most Subscribers
MrBeast has the most YouTube subscribers, with 365 million, highlighting his huge popularity.
T-Series comes in second with 287 million subscribers, making it the top Hindi channel. SET India is also popular, with 182 million subscribers, highlighting the demand for Hindi content in India.
Most of the top channels, like MrBeast, Cocomelon, Vlad and Niki, Kids Diana Show, Like Nastya, and Stokes Twins, are in English, showing that English content is appealing to viewers worldwide, especially in the U.S.
Children’s channels are doing particularly well, with Cocomelon, Vlad and Niki, and Kids Diana Show each having over 100 million subscribers, indicating a strong interest in engaging and educational content for kids.
The following table displays the YouTube Channels with the highest number of subscribers:
| Name | Subscribers | Primary language | Country |
|---|---|---|---|
| MrBeast | 365 million | English | United States |
| T-Series | 287 million | Hindi | India |
| Cocomelon – Nursery Rhymes | 190 million | English | United States |
| SET India | 182 million | Hindi | India |
| Vlad and Niki | 134 million | English | United States Russia |
| Kids Diana Show | 131 million | English | United States Ukraine |
| Like Nastya | 126 million | English | United States Russia |
| Zee Music Company | 114 million | Hind | India |
| Stokes Twins | 114 million | English | United States |
| PewDiePie | 110 million | English | Sweden Japan |
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Conclusion: YouTube Has 2.53 Billion Users Worldwide
YouTube remains one of the biggest and most influential platforms, with 2.53 billion users and 122 million people logging in daily. It has become a go-to place for entertainment, learning, and content creation across different age groups and countries.
India leads in YouTube usage, with 491 million users, followed by the United States and Brazil. The platform is particularly popular among young adults, with the 25-34 age group making up the largest share at 21.7%.
Sources
- Data Reportal
- Business Of Apps
- Demandsage
- eMarketer
- Statista
- Oberlo
- Wikipedia
